From Silicon Valley to the Runways of Italy

From Silicon Valley to the Runways of Italy

Why I Left Tech to Build a Fashion Brand at 40

Have you ever felt a pull to start over, even after building a successful career? For me, that pull led me to leave Silicon Valley’s fast-paced world and follow my true passion in an entirely new industry. At 40, I stepped away from a decade in tech to create ZIPPERLY, a luxury fashion brand inspired by the Italian and Brazilian cultures that shaped me. This journey is about more than just handbags and jewelry; it’s about fusing my love for technology, craftsmanship, and multicultural design in a way that celebrates our roots.

My Tech Journey: From Startups to Burnout

 

My career in tech started with the excitement of developing apps and co-founding companies that reached millions of users. I loved the creativity, the thrill of building something from the ground up, and seeing the impact of my work. But as my companies grew, so did the pressure, and after my third company and second kid, burnout started creeping in. I realized I needed a change—a career that would allow me to connect more deeply with my own values and passions.

Starting Over in Fashion

Fashion had always been in my heart. Growing up with Italian and Brazilian influences, I was drawn to design, texture, and the way fashion allows us to express who we are. The idea of creating a brand that could bridge these cultural influences became a vision I couldn’t ignore. So, I took the leap. At 40, I said goodbye to the familiar world of tech and embarked on a new adventure with ZIPPERLY.

Blending Technology and Fashion

You might wonder, “How do tech and fashion intersect?” At ZIPPERLY, I’m using my tech background to innovate in ways that feel personal and purposeful. Technology plays a role in every part of our brand, from streamlining production with Italian artisans to building an exceptional online experience for our customers. It’s also about creating sustainable, quality pieces that stand the test of time—something I believe tech can support beautifully.

Why ZIPPERLY is Different

ZIPPERLY isn’t just another luxury brand. Our handbags are handcrafted in Italy by artisans who infuse each piece with the spirit of Italian tradition. Our jewelry, produced in Brazil, reflects the warmth and vibrancy of Brazilian culture. Each piece tells a story, one rooted in craftsmanship and cultural pride. I believe fashion should be about more than trends; it should be an expression of who you are and where you come from.

Join Me on This Journey

This space is where I’ll share insights on fashion and technology, stories of my entrepreneurial journey, and updates on the exciting developments at ZIPPERLY. If you’re someone who values quality, craftsmanship, and the merging of innovation with tradition, I invite you to follow along. And if you’re curious to see how this vision takes shape, I welcome you to explore ZIPPERLY’s unique collection: https://www.zipperly.com

Thank you for joining me as I bridge the worlds of tech and fashion. This journey is only just beginning, and I’m excited to share it with you.

Silvia

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